May 21, 2010

NPR Mobile is a big hit with users, but Sutton foresees fallout for newsmags

Two different takes on NPR's mobile strategy began circulating on the Web yesterday: MobileActive reports on how NPR's work in the mobile space is attracting an audience with different usage habits than visitors to; and pubradio fundraising consultant John Sutton writes that NPR's aggressive push into mobile distribution could eventually undercut the dues-based business model that sustains its newsmagazines.

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