Dec 13, 2005

WDET-FM in Detroit has gone all-news during middays, replacing a mix of locally originated music. "Public radio listeners let us know they're looking to us to provide news and information, and public affairs programming," says Michael Coleman, g.m. "That's what we're responding to." (Compare with the Audience Research Analysis study, below.)
A new report from Audience Research Analysis (PDF) begins to address public radio's recent stagnation in audience growth by looking at some listening trends. One observation: "At a time when many station managers seem certain that airing more local programming is their best competitive strategy, listeners are generally showing less interest in listening to it."