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Sep 28, 2007

CPB backs plans to build pubradio audience and major giving

To address the slowing in public radio's audience growth, CPB put out an RFP today seeking someone to lead a systemwide consultation and develop goals, audience-building strategies and best practices. Deadline: Oct. 31.

Earlier this week CPB gave the Development Exchange a $235,000 grant to plan a Major Giving Initiative for pubradio. The objective is to train radio fundraisers and otherwise help them find major donors, following completion of a similar project for pubTV.

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