LongmontFYI - NPR host wants science to be ‘sexy’

Ira Flatow, host of NPR's Talk of the Nation Science Friday, discussed media coverage of science at a biotech conference in Denver Wednesday. Check out the anecdote from Flatow's days at CBS: "You want me to wear a white lab coat, don't you?" Flatow has started a nonprofit, TalkingScience, to draw more attention to developments in science.