Jul 8, 2010
National Public Radio is no more
Well, it's official. National Public Radio is now just NPR,
. "Much like the corporate names KFC or AT&T, the initials now stand for the initials," the paper notes. NPR hasn't formally announced the rebranding but has told its staff and affiliates to use only the initials on the air or online.
NPR President Vivian Schiller first publicly mentioned the change in June
at D8, the
Wall Street Journal
's All Things Digital conference.
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N-P-R is a membership organization and has MEMBERS, NOT affiliates.
Thu Jul 08, 12:49:00 PM EDT
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