Mar 29, 2012

Wisconsin to experiment with "text to pledge" mobile giving model

Wisconsin Public Television will be testing a "text to pledge" model that it hopes will combine the immediacy that mobile users expect with the more nuanced interaction that stations need to establish a lasting relationship with members. David Dickinson, online manager at Wisconsin Public Television, writes in a post on the PBS Station Products & Innovation blog that the station wants to provide users the ability to text a number with a pledge for any amount, then the station will contact them to fulfill payment and become a member if they choose.That approach "may offer the best of both worlds," Dickinson writes.

"We'll funnel half our mobile donation traffic to our existing page, and half the traffic to a new page asking for a text-to-pledge," he adds. "After a few months, it will be interesting to see the results."

Partnership models emerging in collaborative journalism, writes Stearns of Free Press

Several basic partnership models have emerged in the growing collaborative journalism ecosphere, writes the Free Press's Josh Stearns on MediaShift. There are commercial partnerships, often contractual agreements among newspapers and TV stations; nonprofit and commercial agreements, such as the recent NBC-pubmedia partnerships (Current, Jan. 17); public and noncom collaborations, connecting pubmedia outlets with one another or with other nonprofit news organizations (Current, March 30, 2009); university collaborations; and community and audience cooperative work, including APM's Public Insight Network (Current, Jan. 24, 2011).

"We are still at the early stages of experimentation with large- and small-scale collaboration across the news and journalism ecosystem," Stearns writes. "Partners differ, motivations differ, needs differ and funding differs. This list isn't meant to suggest that news organizations only draw lessons from partnerships that most closely resemble their own — indeed quite the opposite is true: We should be drawing on the lessons from across models, but we should do so with an awareness of the unique context of each collaboration."

FCC announces three firms to assist in designing spectrum auctions

The FCC has selected three companies — Auctionomics, Power Auctions and MicroTech — to help it design upcoming spectrum auctions, reports Broadcasting & Cable. Leading the team is Auctionomics Chairman Paul Milgrom, a Stanford professor and member of the National Academy of Sciences who was the main academic contributor to the FCC's original spectrum auction design. Also on the board of Auctionomics, reports TV Techology, is Reed Hundt, former FCC chair. Power Auctions, based in Washington, D.C., has designed spectrum auctions for Canada and Australia, and MicroTech of Vienna, Va., will lend technical expertise. Congress last month authorized the FCC to conduct auctions of TV spectrum to free up bandwidth for mobile devices (Current, Feb. 28).

WFDD general manager Denise Franklin "can't comment" on her departure

Denise Franklin is gone from her post as general manager of NPR member station WFDD at Wake Forest University in Winston-Salem, N.C. "There are a lot of talented professionals at WFDD, and I wish them the best," Franklin told the Winston-Salem Journal. "I can't comment beyond that." Brett Eaton, Wake Forest spokesman, confirmed to the paper that Franklin is no longer employed by the university but declined further comment. Franklin had been with the station for 11 years, first as a news host. She became g.m. in 2007. Interim g.m. is Molly Davis, the station's director of marketing and community outreach.

Lore joins MPT as vice president and chief development officer

Rick Lore is the new vice president and chief development officer at Maryland Public Television, responsible for membership, on-air fundraising, major and planned giving, publications, outreach and community engagement at the station in Ownings Mills, Md. Lore had joined the station on an interim basis last fall following the departure of Joe Krushinsky, MPT's former vice president of institutional advancement, who is now director of station development services at PBS.

Previously he served as executive director of Friends of Milwaukee Public Television, the fundraising affiliate of Milwaukee Public TV. Earlier, he worked for nearly eight years as director of on-air fundraising for PBS, as well as director of development for pubTV stations in New Hampshire and Dayton, Ohio. He began his public television career in 1989 in San Jose, Calif.

He's won eight PBS development awards and is a frequent conference speaker. (Photo: MPT)