Aug 28, 2006
Consultant Fred Jacobs urges his audience of commercial radio execs to pay attention to public radio's success: "How is Public Radio pulling this off - without marketing, without Harley giveaways, and without two guys in the morning talking about Mel Gibson? They're about quality programming and a value system that comes through loud and clear day in and day out."
Posted by Mike at 5:08 PM
Helen Mirren won a Primetime Emmy for her performance in Elizabeth I, an HBO/Channel 4 drama that also received the statuette for outstanding miniseries. Barry Manilow was PBS's winner in last night's live Emmy telecast, winning for his performance in a fundraising program.
Posted by Karen at 2:05 PM
Some children's and consumer advocates aren't happy about PBS's plan to add banner ads to PBSKids.org beginning Oct. 1, reports the Los Angeles Times. "Children are basically inundated with marketing and the PBS website was in some ways a sanctuary," said Susan Linn, a psychologist and co-founder of Campaign for a Commercial-Free Childhood in Boston. "This is just one more step in the commercialization of PBS and children's programming." Said a PBS spokesman: "This is going to be very smart and respectful, and anything that will appear online will be in the spirit of what is on PBS on air." PBS will sell banners across the tops of PBS.org and PBSKids.org. The former has included sponsored links since January, and individual show sites within PBSKids.org currently include logo links for kid- and mom-targeted sponsors such as Chuck E. Cheese and Kellogg's. National Public Broadcasting's new online sales division will represent PBS.org in its marketing efforts, the network announced last week.
Posted by Jeremy Egner at 1:28 PM
Alaska Public Media is laying off seven workers to offset a growing deficit, reports the Anchorage Daily News. The network's president attributes the shortfall to declining state support and rising costs in programming and other areas. Alaska Public Media operates the Alaska Public Radio Network and TV and radio stations in Anchorage.
Posted by Mike at 10:33 AM