Feb 24, 2006
Public radio can't blame competition from satellite radio for its recent audience slump, according to
the latest installment of the Radio Research Consortium's Audience 2010 study
(PDF). The study also suggests that public radio has little reason to withhold NPR's flagship newsmagazines from broadcast on satellite.
Pubradio consultant John Sutton agrees
. "To remain a significant media choice, NPR needs to have its best programming available in real time on all delivery platforms," Sutton writes. "This is a sacrifice stations will have to make."
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