Aug 6, 2009
PBS head Paula Kerger said it's considering shifting that well-known phrase " ... and viewers like you ... " to the front of underwriting acknowledgments, something Pittsburgh's WQED has already done. "The truth is the majority of our support comes from individual philanthropy and I do think we need to do a better job of making sure people recognize that," Kerger told assembled television critics at their tour in Pasadena, Calif., this week. As for WQED, "I know we've been talking to them about the implementation. Obviously, part of the reason we're interested is to help stations signal value in their own communities."