Dec 12, 2008

California's KVIE reduces staff

KVIE-TV in Sacramento, Calif., laid off seven staffers this week, reports the Sacramento Bee. The cuts amount to 10 percent of KVIE’s staff. General Manager David Lowe said a drop in viewer donations prompted the belt-tightening.

Weiss explains why NPR decided against across the board cuts

"[W]e didn't want to cut across the board," NPR News chief Ellen Weiss says in this NewsHour interview about the budget cuts and lay-offs announced on Wednesday. "We didn't want to say, 'You know what? Try to do the same quality, try to do the same amount of journalism, try to have the same reach nationally and internationally, but try to do it with less money.'" Efforts to diversify and grow the audience through News & Notes and Day to Day, two cancelled shows targeting African American and younger audiences, are no longer "just something we do through one program or even two programs," but have to go across "everything NPR does," from radio programs to web-based content and mobile services.