Jun 15, 2006
Here's another chance for public broadcasters to demonstrate their trustworthiness ... or not. Even Advertising Age says: "Something's rotten with the state of media." In a survey of 266 senior marketing execs cited by the magazine, almost half said they've paid for product placement in glossy periodicals, TV or other media. Ad Age has reported that auto marketers are pushing hard for paid placements.
Posted by Steve at 1:06 PM