Jun 2, 2010
Vivian Schiller at D8: We're NPR, not National Public Radio
NPR President Vivian Schiller said some very provocative things this morning at D8, the Wall Street Journal's All Things Digital conference, according to a live blog of her appearance. Early in her Q&A session, Schiller tells the Journal's Kara Swisher: "First of all, note we don’t call ourselves National Public Radio anymore. We’re NPR." The change reflects NPR's job to provide universal access to news and information, she explains, "that used to mean radio, but we don’t think we should be limited to that anymore....We just wanted to reach more people, on more platforms. We want to make it as widely available as possible." Schiller predicts that radio towers will be gone in 10 years and Internet radio will take its place. "This is a huge change and we should embrace it. Mobile will play a big part." Schiller also hints at changes in NPR's business model: "We ask our listeners to contribute, and about 10 percent of them do, pretty consistently. That said, on a B2B level, this could change. Our stations don’t pay for our Web programming right now, but that could change. They get it free with the radio license fees they already pay." What role do stations have in this new paradigm? To produce local and state coverage that NPR itself can't provide, Schiller says. "We are commited to providing that coverage via local affiliates." Note: the live blog is not an official transcript.
Posted by Karen at 5:48 PM