Mar 10, 2010

"War room" was integral to Detroit PubTV's capital campaign efforts

A "war room" with white boards, dollar amounts and donor name targets helped Detroit Public Television/WTVS close out its 2009 $22 million capital campaign, station v.p. of development Kelley Hamilton revealed at a local nonprofit seminar this week. “In addition to the larger foundations, we had to go to the indigenous population of family foundations, largely unknown,” Board Chair Richard Rassel told Crain's Detroit Business. To encourage smaller donations, the station provided naming opportunities for everything from a light switch to the COO’s white board, cameras and editorial suites.

No comments: