Jun 15, 2012

PBS wins two Promax/BDA Gold Awards for its Be More "What if?" image ad campaign.

The Promax award credited Lesli Rotenberg, senior v.p., marketing and communications; Judy Braune, now retired v.p.; John Ruppenthal, senior creative director; Kelly Chmielewski, senior director, brand strategy; and Susan Redford, associate director, print/online.

The Promax (marketing) award covered the consumer or trade print ad campaign for TV networks or channels; the Broadcast Designers Association award was in the category of image campaigns in consumer publications.

The awards for electronic media promotion and design were announced June 14 at the associations' joint conference in Los Angeles.

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