Mar 8, 2012
Sutton: View stations' situations in "context of market forces"
Writing on his blog, public radio consultant John Sutton argues that the inability of some stations to support themselves can be blamed on national organizations more concerned about their own priorities than those of stations. “NPR’s primary goal these days is to further grow its direct-to-listener offerings and audience,” he writes. “CPB is now primarily funding projects that will help it get funded again. Neither organization is doing much to help stations become more self-sufficient in the open marketplace. That’s what they have to want in order to help stations.” Sutton’s post was inspired by our coverage of the Public Media Futures Forum, held last month in Washington, D.C.
Posted by Mike Janssen at 2:43 PM