Matt MacDonald of PRX has an idea for funding pubcasting. "Public radio and television stations should collaborate and work together with Visa, Mastercard or American Express to create an nationally branded affinity public media credit card," he writes in a blog post today (March 27), which is an extension of his recent session at IMA. "Each transaction made with that credit card would get rounded up to the nearest dollar and the card holder uses a website that allows them to determine how it gets allocated back out to participating stations, programs and producers."
If there are 170 million people using public media each month, MacDonald writes, "then there are a large number of credit card transactions each day performed by public media consumers. With a coordinated effort could public radio and television stations switch 1 percent of their consumers over to using a public media branded card?" If so, and if that 1 percent of 170 million averaged one transaction daily with an average round-up of 52 cents, that could generate more than $322 million annually for the system, he notes.