Feb 23, 2012
Some 5.4 million viewers watched "Downton" finale, PBS says
Ratings for the Season 2 finale of Downton Abbey on Masterpiece Classic are in, and the Feb. 19 episode scored the highest numbers for a PBS program since the premiere of Ken Burns’s National Parks in September 2009. An average audience of 5.4 million viewers (a 3.5 Nielsen household rating) watched, not including those viewing through station replays, DVRs or online streaming. On the web, full episodes of Season 2 received 4.8 million views on the PBS Video Portal, an increase of more than 400 percent over Season 1. Downton content accounted for more than 9 million streams from 1.5 million unique visitors across all platforms since the Season 2 premiere on Jan. 8, and has contributed to the "highest days of traffic ever seen" on the Masterpiece website, PBS said.
Posted by Dru at 12:41 PM