Feb 1, 2012

@readingrainbow goes to one very worthy Tweeter

LeVar Burton, former longtime host of pubTV's popular Reading Rainbow, has claimed @readingrainbow, reports Huffington Post, with a little help from fellow Tweeters. On Tuesday (Jan. 31), Burton had contacted the account holder directly, who hadn't used @readingrainbow in three years. When that didn't work, Burton Tweeted far and wide, asking the Twittersphere for help, and sites like Gizmodo got involved. "Less than two nostalgia-filled hours and hundreds of retweets later," HuffPost says, the Twitter account was turned over to Burton

Despite the show's demise more than two years ago (Current, Aug. 6, 2009), Burton remains its steadfast champion, last year even raising $3 million for his RRKidz reading app in partnership with WNED in Buffalo, Reading Rainbow's presenting station.

No comments: