Audience numbers for news WESA-FM, the former WDUQ jazz/news station in Pittsburgh, have dropped 50 percent since June 2011, reports the Pittsburgh Post-Gazette, from a 1.6 Arbitron share that June to a .8 share in December. "It's not surprising there's some audience loss because of the jazz loss," pubradio consultant John Sutton told the paper. "What is surprising: Usually when you streamline your format, you see an increase in listening among the remaining listeners. And that hasn't happened yet."
Tammy Terwelp, WESA director of content and programming, said she considers the downturn typical for a new format, and the low December number doesn't concern her. "Holiday listening patterns of people are so unlike their normal listening patterns," she said. "People are off from work, shopping, traveling. It's really a mixed bag."