The Public Broadcasting Management Association (PBMA) on Thursday (Jan. 26) announced a full rebranding of the organization, which serves financial, human resources, legal, information systems and administrative managers of public TV and radio stations.
It's slightly twisting the current PBMA acronym into PMBA: the Public Media Business Association, positioning itself as the "go-to" association "focused on delivering programs and services that enhance the efficiency, effectiveness and economics of public media," the McLean, Va.-based group said in a press release.
“The county’s need for public media is greater than ever, but public media stations face severe economic and funding challenges," said PMBA Board Chair Tom Livingston. "It is critical that stations become as efficient as possible in how we manage our businesses and human resources. The new PMBA is now more effectively positioned to serve the business needs of public media.” The organization, previously managed by the National Educational Telecommunications Association (NETA), switched to Coulter Nonprofit Management last year, requesting a full strategic review of the former PBMA’s market objectives, market position, brand identity, and programs.
A new website reflects the changes; new PMBA social media pages on Facebook and Twitter are accessible through that portal.
The group was founded in 1979 as the Public Telecommunications Financial Management Association, with an original membership of station financial professionals. Its annual conference takes place this year May 29 to June 1 in Las Vegas.