Jan 10, 2012
Hire from rival station boosts ratings "sharply" for KPLU in Tacoma, Wash.
Ratings at KPLU, a jazz and news station based in Tacoma, Wash., are "up sharply" since the Labor Day weekend, according to Seattlepi.com, when the station brought aboard University of Washington atmospheric sciences professor Cliff Mass, who had been fired from rival KUOW (Current, Aug. 29, 2011) for speaking out on topics other than weather. “I would have to say that has had an influence,” said KPLU’s Joey Cohn. KPLU and KUOW are now tied for fourth place in the Seattle market, which represents a "significant gain for KPLU," the news site notes.
Posted by Dru at 10:54 AM