Dec 6, 2011

WHYY and KPCC new journalism partners with NBC

Pubcasting stations WHYY and KPCC are two new noncom partners with NBC, effective immediately. The network is making good on its promise to join forces with nonprofit news organizations, made as part of NBC Universal's merger with Comcast approved by the Federal Communications Commission in January. The New York Times is reporting that NBC stations in Chicago, Philadelphia and Los Angeles will partner with noncom outlets in those cities, and all 10 NBC stations will collaborate with ProPublica, the investigative journalism organization.

NBC in Chicago will work with The Chicago Reporter blog and magazine. In Philadelphia, NBC is partnering with with NPR station WHYY and its community site NewsWorks. In Los Angeles, the collaboration is with pubradio KPCC.

In selecting partners, “we cast a wide net,” Valari Staab, president of the NBC-owned television stations, told the Times. She said the local stations “looked for what organizations we thought could contribute unique content we couldn’t otherwise have.”

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