The Sponsorship Group for Public Television (SGPTV) is reporting that Nielsen National Television Index ratings for PBS Kids programs "have risen dramatically" over last season, and two new corporate sponsors have signed on.
The group says that children's shows have posted national ratings gains in nearly every demographic, including a 30 percent hike for kids ages 6 to 8. Curious George is the No. 1 program on any network for kids ages 2 to 5, and SuperWhy is No. 1 for kids under 3 — PBS Kids also holds the 2, 3, 4 and 5 spots for that demographic.
In September, Stride Rite came on as a corporate underwriter for Curious George; and Age of Learning Inc., a Glendale, Calif.-based firm supporting early childhood learning, has been underwriting SuperWhy and Wild Kratts since November.