Nov 29, 2011
Ready TV will be Arizona version of Create multicast channel
Arizona Public Media is launching a local version of the Create multicast lifestyle channel, to be called Ready TV, starting Dec. 1, reports the Green Valley News & Sun. "Ready TV is very similar to Create but it is programmed locally to accommodate the local Southern Arizona time zone," said Sue DeBenedette, marketing manager for AZPM. "With Create, it was programmed and scheduled on the East Coast, so that primetime shows did not air in primetime here in Southern Arizona. Scheduling it locally gives AZPM the freedom to program those shows that resonate strongly here in this market rather than being dictated to by a national feed." The 24-hour channel will include Julia Child shows, Austin City Limits, This Old House and Woodwright's Shop with Roy Underhill.
Posted by Dru at 2:19 PM