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Nov 7, 2011

CPB, PBS announce Expanded Learning Through Transmedia Content test stations

The Corporation for Public Broadcasting and PBS today (Nov. 7) announced the 11 public television stations that will serve as demonstration sites to test math and literacy content developed through Ready To Learn's Expanded Learning Through Transmedia Content initiative. The project features video, online games, mobile apps and off-line activities using PBS Kids characters. The stations: Detroit Public Television; Iowa Public Television; Eight, Arizona PBS;  KBTC in Tacoma, Wash.; Maryland Public Television; Montana PBS; Vegas PBS; WFSU, Tallahassee, Fla.; WGBY, Springfield, Mass.; WNET/Thirteen, New York City; and Cleveland's WVIZ/PBS ideastream.

The stations will introduce the new Ready To Learn content, funded by the U.S. Department of Education, for use in homes, schools, after-school programs, summer programs, and libraries; train caregivers and educators on its use; and create community awareness campaigns.

The project is designed to improve math and literacy skills in children ages 2-8, particularly those from low income families. So far, more than 45 new interactive games have launched. Bilingual resources are coming soon.

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