Oct 20, 2011

Maine Public Broadcasting shatters one-day radio pledge record

Maine Public Broadcasting Network’s “Super Thursday” one-day pledge drive raised $252,719 from 2,866 donors today (Oct. 20), more than doubling its previous daily record of $107,558 in April. Its goal was met in less than 12 hours of on-air appeals, which was "totally unexpected," said Jennifer Foley, MPBN's director of development and philanthropic giving, in a press release.

One man walked into MPBN’s studio in Lewiston and donated a jar of loose change, which totaled $45.59.

Foley said MPBN had heavily promoted the pledge drive for the past two weeks, with pre-recorded messages written for MPBN’s audience by a dozen NPR radio personalities, including Carl Kassel and Peter Sagal from Wait Wait ... Don't Tell Me!, Weekend Edition's Scott Simon and Fresh Air host Terry Gross.

MPBN radio pledge drives usually last for about a week. “Our members have told us ‘we love MPBN but the pledge drives, not so much,’ and we heard them,” Foley said.

No comments: