NCME director praises KLRU interactive pledge drive

"In public media, it’s getting more and more difficult to distinguish among content, engagement and fundraising. And that’s exactly as it should be," writes Charles Meyer, executive director of the National Center for Media Engagement, in blog post today (Aug. 11). Meyer cites Why KLRU? in Austin, an experimental interactive pledge drive. This month, the station is asking donors to share via social media outlets why they support the station. The resulting Tweets and Facebook status updates run on the air. Public media "are moving beyond simply aligning content, engagement and fundraising toward actually integrating them," Meyer notes. "That’s a good sign, as long as we maintain our editorial integrity and keep our focus on the community."