KQED is embarking on two new collaborations, with Networked Journalism and the Huffington Post.
It's the first pubcasting organization to join the Networked Journalism program, which connects broadcast and print news outlets with local online news sites. KQED will collaborate with San Francisco-area news outlets Berkeleyside, Oakland Local, NeighborWebSJ and the San Francisco Public Press to cover community news. Jo Anne Wallace, vice president and general manager of KQED Public Radio, said in a statement that the initiative gives the station an opportunity to offer "a more diverse, more in-depth news service for our respective online news readers and radio listeners.” Networked Journalism is a national effort founded by J Lab: The Institute for Interactive Journalism of American University's School of Communication; that school is also home to Current.
For the Huffington Post partnership, KQED provides stories from its popular food blog, Bay Area Bites, to HuffPo’s enhanced San Francisco coverage. “If it is something that they want to take, they will then look at their percentage and determine if they owe us a link or if they can take it for a post,” Ian Hill, KQED’s online community engagement specialist, told Nieman Journalism Lab. “The links, from our perspective, are really the things that drive traffic. The posts are great for … reaching a new audience and maybe putting our content out in front of Huffington Post readers who may not know about Bay Area Bites.”