Jul 19, 2011

Anonymous donors provide help to WHYY for NJN deal

At least two anonymous contributions are assisting WHYY in Philadelphia in its takeover of five FM stations from the NJN Network, reports Shore News Today. The expansion deal cost the station $926,000, which was donated by someone who requested anonymity "with good reason," said Bill Marrazzo, WHYY president. He said the station would have been willing to identify the donor during sale negotiations, but that was ultimately not necessary. Another donor, who also wanted to remain nameless, is giving WHYY funds to launch a market study in South Jersey to look at programming, branding and advertising. Marrazzo would only say it's a six-figure contribution. The marketing study is expected to last through the summer and into the fall.

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