Sesame Street in Tanzania sponsors malaria outreach campaign

The First Lady of Tanzania, Salma Kikwete, launched Kilimani Sesame’s Malaria Education Outreach Campaign today (June 16) in the East African country. The campaign includes four malaria prevention public service announcements for TV and radio in Swahili, as well as nearly 16,000 storybooks to be distributed to primary schools nationwide. Children got to hear Kikwete read the book titled Chandarua Salama ("The Safe Net") at offices of Wanawake Na Maendeleo (WAMA) in Dar es Salaam, a charity headed by the First Lady. The storybook, printed in Swahili and English, follows Muppet friends Lulu, Neno and Kami as they go through their bedtime routine and learn the importance of sleeping under a bed net to prevent the mosquito-borne illness.