May 24, 2011
PBS announces first-ever line of PBS Kids-themed toys
PBS launched its first PBS Kids line of preschool toys today (May 24), featuring 20 wooden playthings. They'll be available exclusively on a new retail page, PBSKIDSshop.com, through early fall, and sold through other online and in-store retailers later. The toys include a Sounds of the World Rhythm Set, one of several musical toys; a Puzzle Playset Safari; building and construction toys, such as Exploration Blocks: City (image, PBS); and Three-Layer Puzzles in barn, camping and other themes. In addition to the new toy line, the online shop offers educational books, games, toys, DVDs, customizable apparel and more based on PBS Kids programs. Proceeds from the PBS Kids Shop will help fund children's programming, PBS said.
Posted by Dru at 9:54 AM