May 17, 2011

Australian newspaper hits back at ad breaks inserted into "PBS NewsHour" Down Under

ORLANDO — PBS's intention to insert underwriting spots into programming on a test basis beginning this fall, creating major buzz at its National Meeting here this week, comes just as an Australian newspaper is editorializing against new commercial breaks in PBS NewsHour on that country's SBS network. Those interruptions, which began earlier this month, prompted The Australian to write, "Not only is NewsHour now being interrupted with totally inappropriate advertising, but SBS appears to be amateurishly clipping its editorial segments in order to accommodate the ads." The paper also called NewsHour SBS's "most valuable program."

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