NPR Music, where it's at

A stream on NPR Music "carries as much cultural weight as an appearance on Saturday Night Live or the cover of Rolling Stone," according to today's (March 18) Washington Post. Bertis Downs, manager of R.E.M., told the paper, “When we sit around thinking, ‘How do we get attention?’ — they’re at the top of the list.” Downs recently helped the legendary alt-rockers get their new album streamed on the site. “We know that’s where the audience is,” he said. Traffic on NPR Music has quadrupled since it launched in 2007, the Post notes, and it currently accounts for about 14 percent of the eyeballs visiting NPR.org.