New York Public Radio gets new digital leader

Thomas Hjelm, a former digital strategy executive at NBC’s Local Integrated Media websites and AOL, has joined New York Public Radio as v.p. and chief digital officer, the station announced today (Feb. 5). Hjelm’s portfolio will include digital business development, product development and design, web/mobile analytics and research and technology. He served as senior director of content strategy and business operations for NBC’s local media initiative, overseeing operations, content and product strategy for 10 major-market local news-and-lifestyle websites; he also co-managed the reorganization of the division’s digital operations and relaunch of its online services in 2008. At AOL he was director of broadband premium services.