Emphasizing its non-ideological news coverage, PBS Newshour tried out a new catch phrase today (Jan. 9) at the Television Critics Association press tour in Pasadena: "Brave enough not to take sides, strong enough not to shout."
The calmer PBS approach is gaining favor with more people, particularly online. In a news release, Newshour said the number of daily online visitors to its website had more than tripled in the last year, from 60,000 to more than 200,000. The show melded its on-air and online staffs and coverage a year ago this month (Current, Jan. 11, 2010). While the web traffic increased, the number of broadcast viewers during that time has remained unchanged.