
The new phrase is intended to emphasize the difference between PBS news values and those of other news operations. "The environment in which we're operating is filled with organizations that are increasingly taking positions and trying to, in large measure, preach to choirs they've already identified," Marks said.
The calmer PBS approach is gaining favor with more people, particularly online. In a news release, Newshour said the number of daily online visitors to its website had more than tripled in the last year, from 60,000 to more than 200,000. The show melded its on-air and online staffs and coverage a year ago this month (Current, Jan. 11, 2010). While the web traffic increased, the number of broadcast viewers during that time has remained unchanged.
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