Jan 19, 2011

New Masterpiece Trust donations include portion for stations

Details are out on the new Masterpiece Trust, a funding initiative to mark the 40th anniversary of the PBS icon series. For $25,000, donors receive on-screen recognition on at least three programs, and part of their gift goes to their local PBS station. That part of the donation "would be determined jointly between the station and WGBH," Masterpiece spokesperson Ellen Dockser told Current, "by considering the station’s involvement, the donor’s intent, and the goal of generating additional support for Masterpiece content." More than $200,000 has been raised so far. The program is aiming for 40 donors, one for each year.

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