Jan 25, 2011
KCET continues ratings slide – except for British programming block
Although it's mainly bad news for KCET in its latest ratings, there is one bright spot: Ratings for its Saturday block of British faves such as MI-5 and Keeping Up Appearances are up 33 percent over this time last year, the Los Angeles Times reports. Overall, the first three weeks of its independence from PBS show a 38 percent plunge. Over its entire broadcast day, KCET lost half its viewers compared with last year. The station now averages 10,000 households a day, "a figure that suggests the station's potential donor pool will be considerably reduced," the paper notes.
Posted by Dru at 11:54 AM