Jan 18, 2011

Berkman Center to examine mobile giving in first-ever study

The impact of digital tools on charitable giving and the outlook for future mobile giving will be studied by the Berkman Center for Internet & Society, it announced today (Jan. 18). The research, the first of its kind, will survey persons who gave to Haiti earthquake relief efforts to determine how mobile donors differ from general donors. It also will examine how social media spread the mobile-giving campaigns. Partners in the study are the mGive Foundation and the Pew Research Center’s Internet & American Life Project; it's supported by the John S. and James L. Knight Foundation. Current reported on the mobile donation efforts of public broadcasters, which so far is limited (March 22, 2010) but holds potential (April 19, 2010).

No comments: