Dec 9, 2010

AIR, ITVS survey indie journalists

The Association of Independents in Radio (AIR) and Independent Television Service (ITVS) have teamed up to survey the field of independent journalists who have been paid or commissioned to produce reporting for public radio, TV or digital platforms within the past two years.

The Scan of Public Media's Independent Journalists, to be conducted by MarketTrends Research through Dec. 31, was commissioned by CPB to provide a more complete picture of the journalistic capacity of the field. It complements findings of the census of public radio and television journalists conducted this summer by Public Radio News Directors, Inc. This survey seeks insights about formats and distribution outlets for indie media makers, as well as their sources of income outside of public media.

"The scan is part of a larger-capacity building initiative of AIR funded by CPB and designed to help the organization develop a strategy for a) sustaining AIR’s core programs and b) [determining] how the talents of independent producers can best be directed to build/strengthen the public media industry," AIR explains on its FAQ.

The survey is the first-ever collaboration between AIR and ITVS. Results are to be released in February.

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