Pubstation, Miami Herald partner to request poems about LeBron James. Really.

Southern Florida dual-licensee WLRN and the Miami Herald are going where no media has gone before: They're sponsoring a LeBron James poetry contest. Yes, LeBron James as in the basketball superstar who broke the collective heart of Cleveland when he decamped for the Miami Heat. They're asking for six lines or fewer, "with six being the number on James's new uniform," reports the New Yorker in its current edition. A "mystery celebrity" will select the winner and is expected to read his or her poem on the air before the Nov. 2 game. As of late last week, the mag reports, they'd received several hundred entries, including a few "hate poems" from Cleveland.