Some 45 seconds of a controversial 60-second ad in the heated election race for Idaho schools superintendent consists of copyrighted material from an Idaho Public TV debate, reports the Spokesman-Review. IPTV General Manager Peter Morrill told the paper the network will "vigorously" defend its copyright. “We are not issuing them a license to utilize footage for their campaign purposes and … we would ask them to cease and desist,” he said, adding that manipulations of the clip include slow motion, digital zoom and a digital insertion of an out-of-date Idaho Public TV logo.
The ad, for GOP Superintendent Tom Luna, criticizes his Democratic challenger, Stan Olson, recently retired superintendent of the Boise School District. In their recent debate on IPTV, Olson made reference to his difficulty with math. The personal care products company Melaleuca Inc., which paid for the ad, was denied permission from IPTV to use that copyrighted material. Its chief exec Frank VanderSloot told the paper he thought IPTV’s response was “way out of line,” decided to go ahead with the ad anyway, and has hired copyright attorneys to challenge the state.