East Tennessee viewers get new name for their pubcasting station

East Tennessee Public TV, or ETPtv, has changed its name to East Tennessee PBS and has a spiffy new website to prove it. Teresa James, general manager, said viewers previously referred to the station in any number of ways: ETPtv, Channel 2, Channel 15, WKOP or WETP. The station conducted focus groups, interviews and online polls and collaborated with PBS's branding team to make the change.