Jul 22, 2010

Pacifica's KPFK prepares to revamp its schedule with audience goals in mind

Citing an "urgent need" to make programming changes at Pacifica's KPFK in Los Angeles, interim p.d. Alan Minsky asked programmers with afternoon, evening and weekend slots to either take steps to increase their audience and fundraising or make room for programs that will. "We have about eight to ten new hours of Mission-driven programming that we believe will dramatically improve our listenership and our fundraising in the coming year," Minsky writes in a July 21 memo posted on LA Observed. "In order to make room for these new shows, we need some of the underperforming shows to step aside."

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