BBC ramps up online news service for American audiences

BBC Worldwide is about to launch a news website for American audiences, BBC.com, according to Advertising Age. The site, produced by a staff of ten journalists based in Washington, D.C., will cover politics and general news, and is expected to go live today. "[T]his latest effort is part of the company's ambitions to nab more U.S. online media dollars, and the inception of BBC.com underscores the importance of original content to that strategy," Ad Age reports.