Apr 8, 2010

Guide to indie pubradio distribution stirs up PRX response

Jake Shapiro, executive director of Public Radio Exchange, responds to some criticisms of the PRX distribution system in the latest edition of AIRblast, which recently published a two-part guide to pubradio program distributors by indie producer Barrett Golding. In the latest installment, producers questioned PRX's decisions over which programs merit heavy promotion; Golding also suggested that talks between PRX and the Public Radio Satellite System's ContentDepot might eventually lead to a partnership between the two services. In his response on, Shapiro describes the conversation as one-way. "Over the past five years--starting before the launch of ContentDepot--PRX has repeatedly and unsuccessfully proposed working with PRSS on integrating our systems, sharing code and standards, and other collaborative ideas....We see it as a big missed opportunity to create more efficient distribution options for public radio, and make the most of the investments in PRX’s leading-edge web application and related tools."

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