Apr 6, 2010

AIRblast: an indie's guide to pubradio distribution

Barrett Golding, producer of Hearing Voices, describes the ins and outs of public radio distribution in a two-part series for AIRblast, the newsletter of the Association of Independents in Radio. He talks with program directors and other producers about how they use Public Radio Exchange and the Public Radio Satellite Service's Content Depot. Part I covers the basics--what are PRX and PRSS, and how do they work? Part II examines what types of programs are most likely to be acquired by p.d.s. and how producers are compensated (or not). Richard Paul, an indie producer who sells a lot of programs on PRX, advises his indie colleagues: "Producers should put a value on their show. If you offer it for nothing, stations will consider it worthless."

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