Feb 17, 2010
KPBS considered format switch, station purchase, document reveals
A blogger for the San Diego Reader is reporting on a project last year from local pubcaster KPBS to buy an additional local FM station and switch its existing news frequency to a "lucrative classical music format." That plan was not executed, says Matt Potter, staff writer and editor at the publication. He obtained the report -- labeled Privileged and Confidential -- titled, “Funding Our News Future: A Case for Purchasing a New Radio Frequency,” through California's public records act. That study says that KPBS management was looking to purchase KPRI, a 30,000-watt FM station, for $8 million. Potter quotes the document: “A properly run classical music station can generate significant revenue. In fact, this scenario, with a purchase price of $8m and conservative listener sensitive revenue projections, shows positive cash flow after debt service in year #2. We could potentially reach $1.5m cash flow by year #5. These revenues will go toward funding the KPBS News service, which rarely operates with positive cash flow.” Nancy Worlie, spokeswoman for KPBS, told Current: "We're no longer interested. After careful consideration we never made an offer. We decided to keep our focus on our current media outlets and toward expanding our local news service."
Posted by Dru at 3:15 PM