Dec 16, 2009
Might AARP's first Spanish-language show come to PBS?
AARP Broadcast, a media arm of the nation's largest membership organization for adults 50 and older, just shot a pilot of Viva su Segunda Juventud, its first Spanish-language show, reports Multichannel News. There's no distributor yet and an AARP spokesperson declined further comment to that reporter. Is the new program perhaps PBS-bound? AARP Broadcast currently produces two half-hour titles that aired on Retirement Living TV in 2009 but will be distributed to pubTV stations by Maryland Public Television starting in 2010. The partnership is a good fit, considering the pedigrees of both the shows' hosts: On Inside E Street it's Sheilah Kast of WYPR in Baltimore, and on My Generation it's Cynthia Steele Vance, a WETA trustee and former pubcasting reporter.
Posted by Dru at 1:46 PM