Can Planet Money be a money maker?

Negotiations over the future of Planet Money, the NPR blog and podcast on global economics, include the option of operating it as a for-profit, according to this report by AOL's DailyFinance. "Like everyone else in the business, we're trying to figure out if there are other revenue models that might work for us," says Adam Davidson, the NPR reporter who teamed up with This American Life's Alex Blumberg to report "Giant Pool of Money," the 2008 documentary that launched their multimedia spin off for NPR.org. "One of many possibilities raised has been the possibility, like many not-for-profits, of having a for-profit fundraising arm." But Davidson adds: "I can say with 100-percent assurance that our core goal is to be a not-for-profit, mission-driven company."