The Sponsorship Group for Public Television, a sales organization for producers, is now pitching to underwriters on kid's shows including
Arthur and
Clifford to run spots for as short as a week,
The New York Times is reporting.
Current reported in October 2008 that pubcasters had been advocating for such a move; the Sponsorship Group had previously offered only yearlong sponsorships. “We’re trying to be more flexible,” Suzanne Zellner, veep for corporate sponsorships for WGBH, told the
Times.
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